Spate has launched its first generative AI report detailing trends across 12 categories. Leveraging the ChatGPT platform, Spate is now able to analyze "billions of search signals across beauty, fashion, arts and entertainment, food and beverage, social issues, design, sports, tech, events, finance, home, and pets."
The report unearths a wide array of insights, including the simultaneous decline in search activity around luxury beauty products and rise in search terms related to social security and debt relief, perhaps signaling a "shift from luxury or extravagant consumption toward essential or value-driven consumption."
The report also reveals a "hunger for authenticity and individuality," a "desire to reconnect with nostalgic experiences," and "a growing desire for self-improvement, resilience and personal agency" in a world that feels more and more uncertain.
The report covers Google Search data for the 12 months ending April 2023 and represents Spate's ability to simultaneously unearth insights across many sectors to present "a holistic view of consumer behavior" that breaks out of the vacuum of any one sector and which can assist brands in aligning with the complexity of changing consumer demands.
By using the generative AI tool, Spate is also reportedly able to produce insights quickly and accurately, despite the analysis of massive datasets.
These reports can be customized based on sectors and business needs.
“We are at the cusp of a new era where the convergence of technology and consumer insights is reshaping the way brands understand and connect with their audience," said Olivier Zimmer, CEO of Spate. "Spate is not just adapting to the changing landscape of market research—it's leading the charge. As brands seek to align with the rapidly shifting preferences of consumers, Spate will continue to explore and integrate AI advancements to ensure we are empowering our clients with deeper understandings of the consumer.”