Beauty Accelerate is delighted to announce that Sonny Gindi of Stour/Allure Store and Solawave founders Andrew Silberstein and Eli Bailey will take the stage in NYC to discuss the state of beauty retail/distribution post-pandemic and what's driving growth in a changed world. This session will be a must-attend for any brand seeking better visibility on the state of channel distribution.
In July 2021, Allure opened the Allure Store in NYC, allowing consumers to shop by editorial headlines and engage with brands curated by Allure editors. The space is a collaboration between Condé Nast and the Stour Group and has hosted a wide range of brands, including Murad, StriVectin, Hero Cosmetics, Sunday Riley, Patchology and BeautyCounter.
More recently, Ulta Beauty has collaborated with The Allure Store to open a pop-up, offering a monthly curated assortment of beauty products. Participating brands include the Ulta Beauty Collection, Andrew Fitzsimons, Billie Eilish Fragrance, Black Girl Sunscreen, Charli D'Amelio Fragrance, Fenty Beauty, Love Wellness, Morphe, NYX, Olaplex, r.e.m. beauty and Supergoop!.
At the time, Gindi said, "One year after the Allure Store debut, we're thrilled to announce our first retail partnership with such a beloved leader, Ulta Beauty. We are proud to pave the path in merging beauty media and retail to disrupt traditional brick and mortar experiences. Our shared passion for meeting beauty lovers where they are and reimagining retail reinforces why this collaboration is a perfect fit."
Joining Gindi will be Solawave's founding duo, Andrew Silberstein and Eli Bailey. Mashable noted that the brand is "Tik Tok famous," while Harper's Bazaar recently declared, "the SolaWave Bye Acne: 3 Minute Light Therapy Spot Treatment is an excellent match to its lifting and radiance-enhancing sister device, the Advanced Skincare Wand with Red Light Therapy, and worth adding to any skincare rotation."
The brand is also a favorite of celebrities like Reese Witherspoon and Mandy More.