Growth in Beauty, Other Industries Sustains Market for Surfactants in Brazil, Argentina

The rapid growth of end-user sectors, including personal care and household products, mining, and agrochemicals, is expected to sustain the Brazilian and Argentinian surfactants market, according to a new report. The personal and household care segments, in particular, will be key end users chiefly due to the greater purchasing power of the middle class, who are spending more on fast-moving consumer goods.

New analysis from Frost & Sullivan, "Analysis of the Brazilian and Argentinian Surfactants Market," finds that the market earned revenues of $1.44 billion in 2012 and estimates this to reach $1.96 billion in 2018. The study covers amphoteric, anionic, cationic and nonionic surfactants.

"Anionic surfactants account for nearly 50% of the total market in Brazil and Argentina as it is heavily utilized in the personal and household care segments," said Frost & Sullivan chemicals, materials and food industry analyst Hernan Cavarra. "The cationic surfactants segment will expand the fastest."

This piece is an excerpt from GCI magazine, Cosmetics & Toiletries' sister publication for beauty business and marketing. Read the full report.

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