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Staking a Claim

Oct 27th, 2008
R. Rasmussen
The bottom line for any company is to make a profit, and one of the most obvious and visible ways to do this is to claim that their product provides everything the consumer wants.
More in Claims/Labeling
Woman Medium Brunette Length Hair Shiny Smooth Adobe Stock 63862900
Formulating Forum: Antioxidant Strategies for Balancing Acne-prone Skin
This article explores the evolving world of hair conditioning and repair, including prevalent bonding claims. It examines what these terms mean, the types of damage being addressed, tests to substantiate these claims and how consumers perceive them.
Oct 1st, 2025
Exploring the impact of climate on formulations
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Exploring the impact of climate on formulations
Ever wondered why skincare can feel different in one place compared to another? It's all about the weather, specifically temperature and humidity. Here, Gattefossé explores the climate variation and sensory perception of cosmetic emulsions.
Oct 13th, 2025
young beautiful woman smiling in mirror using product
Next in Skin – Valuing Beauty for Well-being, A Discussion
Beauty is in a strange place. As this Q&A shows, while we encourage confidence and self-expression, this is at odds with biology, culture and status. This delicate interplay is important to consider since we shape the very well-being of our consumers.
Jan 3rd, 2025
chemist at lab bench pouring liquid in glassware mixing science concept
European Regulatory Update: Cosmetic Ingredient Changes Coming in 2025-2026
This article looks to changes in 2025-2026 to the status of ingredients in the EU and UK. Examples include nanomaterial and UV filter bans/restrictions, limits on actives, labeling formaldehyde-releasing preservatives and allergens, ecodesign and others.
Oct 28th, 2024
cosmetic products spilling out of yellow makeup bag
Legal Briefs: 18 Product Alerts in Europe, J&J Ups Talc Offer $1.1 B, Tattoo Pigment Recall, Coppertone Class Action Dropped
This legal briefing includes 18 product citations in Europe for fragrance allergens/prohibited substances; J&J's raised talc settlement offer; a tattoo pigment recalled for microbe contamination; and a dropped class action against Coppertone.
Sep 5th, 2024
The company is currently facing a class action lawsuit over its Sound Body sunscreen that contains ingredients alleged to harm coral reefs — despite the products being advertised as “reef conscious.”
[interview] Big Lots Faces Lawsuit for 'Reef-conscious' Sunscreen Allegedly Harmful to Reefs
The company is currently facing a class action lawsuit over its Sound Body sunscreen that contains ingredients alleged to harm coral reefs — despite the products being advertised as “reef conscious.”
Jun 26th, 2024
Sunscreens are a hot topic all across the industry, garnering 1.4 million posts on TikTok and 4.2 million posts on Instagram under #sunscreen.
Are Reef Safe Claims a Gimmick? Big Lots Sunscreen Lawsuit, Hawaii Ingredient Bans, TikTok Misinformation
Sunscreens are a hot topic all across the industry, garnering 1.4 million posts on TikTok and 4.2 million posts on Instagram under #sunscreen.
Jun 24th, 2024
“E-commerce platforms create opportunities for legitimate companies to grow and reach new consumers, providing them with more choices and greater convenience,' PCPC notes. 'However, the current structure is vulnerable to exploitation and contributes significantly to a rise in illicit trade. Counterfeit personal care products damage businesses, disregard regulatory protections and more importantly threaten consumers’ health and safety.'
The SHOP SAFE Act of 2024 Seeks to Tackle Beauty's Multi-billion-dollar Counterfeiting Problem: PCPC
Led by Reps. Darrell Issa (CA-48), Jerrold Nadler (NY-12), Ben Cline (VA-06) and Hank Johnson (GA-04), the act addresses many concerns brands have about e-commerce platforms offering questionable beauty products.
Jun 17th, 2024
After users' 'sweatiest” workouts, the videos and commercials depicted their underarms being completely dry. In its decision, the BBB National Programs’ National Advertising Division determined the videos and commercials conveyed a message that the product completely prevents underarm sweat and sweat marks.
BBB National Programs’ National Advertising Division, Prompted by P&G, Calls Out Unilever's Degree Advanced Deodorant Claims
The BBB National Programs’ National Advertising Division called on Unilever to discontinue or modify claims suggesting its Degree Advanced Antiperspirant prevents sweat and sweat marks throughout intense exercise. P&G brought forth the challenge.
May 8th, 2024
Woman Applying Sunscreen At Beach Adobe Stock 158259786
Walmart, Target Flagged for 'Deceptive' Reef-friendly Sunscreen Claims
Walmart and Target have both been hit with proposed class actions over "reef friendly" sunscreen claims due the their organic UV filters, consumer perception and fluctuating evidence over coral bleaching. What direction should formulators take?
May 6th, 2024
Cosmetic Science Thumbnail Laden April 2024 Adobe Stock 233950173
Keeping Cosmetics in Check: How Scientific are Cosmetics?
This brief commentary explores the complexity of cosmetic formulas and proposes and approach to express scientific information about these formulas to non-scientific experts.
Apr 26th, 2024