Consumer desires have changed significantly in recent years from wanting products to function well to also expecting them to be traceable and sustainable.
The origins of ingredients in cosmetics has mattered more than ever now that those who purchase the end product maintain these expectations. In turn, the supply chain for raw materials has shifted, with many companies seeking more sustainable and environmentally conscious choices.
This made us wonder...
How Important are Supply Chain Sustainability and Transparency in Your Choice of Raw Materials?
Here's how you responded:
- Extremely important 81%
- Somewhat important 16%
- Not important 3%
Be sure to check back on Tuesday for another one-click poll!