David Greenberg, CEO of L’Oréal USA and president of the North America Zone since February 2022, has been named chair of the Personal Care Products Council (PCPC) board, effective May 1, 2024. Greenberg brings a wealth of experience from his 30-year career in the beauty and personal care industry.
See related: L’Oréal US Names Silvia Galfo President of L’Oréal Luxe Division
“David is a visionary industry leader whose profound understanding of the beauty landscape and his commitment to innovation has driven substantial growth in every role he has held,” said PCPC President and CEO Tom Myers. “...We are thrilled that in his new board role, he will help us continue to navigate the evolving market dynamics and advocate for the beauty and personal care sector.”
“I am honored to serve as the board chair for the Personal Care Products Council, an organization that plays a vital role in the advocacy and progression of the beauty and personal care industry,” said Greenberg. “I look forward to working alongside other industry leaders to further foster a landscape of innovation, safety and trust that meets the diverse needs of our consumers worldwide.”
Greenberg’s appointment reportedly marks a significant milestone in PCPC’s history, following his long-time vice chairmanship role on the board of directors that championed the historical passage of the Modernization of Cosmetics Regulation Act of 2022. He will now shift to promoting the essential role beauty plays in society as a whole.
Per the PCPC, under his leadership, the council will increase its advocacy efforts to promote science-based public policies and promote the industry’s commitment to innovative and sustainable cosmetics and personal care products, further enhancing consumer trust in the safety and quality of the products they use and rely on every day.