DSM’s Personal Care business unit has appointed Sonia Dawson as its regional marketing manager for personal care in North America. In her new role, Dawson will be responsible for creating the regional marketing strategy across all the segments of the company's personal care product portfolio, including sun care, vitamins, and skin and hair care.
Dawson has 13 years of experience in the industry spanning marketing, sales and R&D, with a strong background in skin care actives and botanicals. Prior to DSM, her most recent role was as marketing manager for botanical actives at Sederma Inc.
Parand Salmassinia, DSM's personal care North America vice president, said “I am delighted to welcome Sonia to the team. Her impressive credentials and market-specific knowledge will prove a vital asset at a key time for our business. With Sonia on board, the North America team is now better and stronger than ever before.”