Function of Beauty Launches at Cult Beauty

Sep 12th, 2022
Jacquelyn Mueller, associate editor, Global Cosmetic Industry
Function of Beauty will also be entering the Canadian market at Shoppers Drug Mart in September 2022, distributed into 1,100 stores and online.
Function of Beauty will also be entering the Canadian market at Shoppers Drug Mart in September 2022, distributed into 1,100 stores and online.

Function of Beauty has expanded into the United Kingdom at beauty e-retailer Cult Beauty. 

This expansion represents the first time Cult Beauty is offering personalized treatments to its consumers. 

The move will bring customization to a broader audience by providing another place to shop the brand, particularly in new markets where Function of Beauty saw high traffic of DTC orders.

Function of Beauty will also be entering the Canadian market at Shoppers Drug Mart in September 2022, distributed into 1,100 stores and online. 

Function of Beauty CEO, Alex Papazian, said, “Cult is an online player like ourselves, so we speak the same language, And there is a clear alignment of where their brand stands, who their customers are and their place in the beauty market […] we’re making a bet that they want to shop Function of Beauty in an even more accessible way.”

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