The global sun care products market was valued at US $14.90 billion in 2024, according to Fortune Business Insights, and is projected to expand to $22.28 billion by 2032, registering a CAGR of 5.35% during this period. Per the source, Europe dominated the market, holding 30% of the market share in 2024, driven by consumer demand for high SPF and mineral-only sunscreens due to increased awareness of UV-related skin damage and cancer prevention. According to the firm, consumers also seek sustainable and sensorial solutions — a demand that natural fine powders can meet, as a free on-demand webinar, sponsored by Micro Powders, demonstrates.
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Evolving Consumer Behaviors Shape Sunscreen Innovation
Fortune Business Insights highlights several evolving consumer behaviors and priorities shaping sunscreen trends.
- Post-COVID wellness focus: Health-conscious consumers have adopted daily sun protection as an integral part of wellness routines, extending beyond typical leisure activities to everyday practices like walking, jogging or gardening.
- Eco-conscious buying: Sustainability and safety are significant factors, with consumers increasingly preferring eco-friendly and biodegradable formulations.
- Rising demand for luxury sun care: Shifting preferences for premium-quality cosmetic products are driving demand for sun care items with improved sensory properties and multifunctional benefits, such as moisturizers combined with SPF.
This evolving landscape presents a unique challenge for brands to create formulations that provide optimal protection, luxurious aesthetics and minimal environmental impact.
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The Role of Innovation in Sunscreen Formulation
To align with these trends, formulation scientists and R&D teams are getting creative. For example, natural and biodegradable fine powders can boost efficacy and improve aesthetics to meet these evolving consumer and industry demands.
In a free on-demand webinar, "Maximize SPF with Minimal Actives: Natural Fine Powders Boost Efficacy, Aesthetics and Sustainability of Sunscreens," sponsored by Micro Powders, Ranell Santa Cruz, technical director of the company, explains how the company's powders deliver key benefits including the following.
- Enhanced SPF efficacy: Boosting SPF performance by up to 100%, as demonstrated in vivo, these powders allow formulators to achieve high-level protection with fewer active ingredients.
- Improved aesthetic appeal: These ingredients enhance the sensory properties of formulations, offering silky textures and non-greasy finishes that cater to the growing demand for luxury.
- Sustainability benefits: Utilizing upcycled and biodegradable materials offers an eco-friendly alternative, aligning formulations with global sustainability initiatives.
The inclusion of these natural powders in formulations can address both performance and sustainability goals, setting a new benchmark for innovation in the sunscreen market.
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