Which Prestige Beauty Formulas Will Rise to the Top in the 2025 Allēs?

prestige luxury beauty woman reflected in surface
Image by halayalex at Adobe Stock

Which prestige beauty formulas will prevail in the C&T Allēs in 2025? Find out during our exclusive red carpet-style awards dinner, to be held on March 12, 2025, at the Ocean Place Resort & Spa in Long Branch, NJ, alongside our Beauty Accelerate event. Here are the finalists — check out their profiles.

>>> Get tickets to the Awards Dinner here.<<<

Agati Ayurvedic Fragrance, Tulita

Tulita is an evolutionary collection of fragrances crafted with vedic wisdom to enhance mood, energy and emotion for one’s highest self. Each fragrance is designed to balance the seven individual chakra energy centers by fusing specific ayurvedic botanicals and activated crystals (contained in the fragrance cap) known to balance chakras and elevate mood. Described as beyond clean, the 100% plant based product uses organic sugarcane ethanol to ensure mildness on skin. In relation, Tulita is pioneering the highest standard in sustainability, known as blue beauty, with carbon positive, plastic negative, biodegradable and refillable commitments and certifications, to name a few.

Anti-dandruff Shampoo, Nama Cosmetics

Nama introduces an innovative 94% naturally derived scalp care shampoo, combining years of pharmacy expertise with cutting-edge biofermentation technology from 100% renewable feedstocks. The formula’s active ingredients selectively target impurities while protecting the scalp's natural hydrolipidic layer. With celery and fenugreek extracts, it delivers 80% effectiveness against dandruff and desquamation, while allantoin and Salvia sclarea provide 85% superior hydration, and Arctium lappa reduces irritation by 70%. Stem cell fruit extracts ensure extreme skin mildness while maintaining microbiota balance. Enhanced with phospholipids, glycolipids and phytosterols for an exceptional after-feel, Nama sets superior standards in scalp care, prioritizing effectiveness and aesthetic results.

Au Lait Face Milk SPF 50+ Featuring Kleair, Solesence

Formulated for global compliance, the microplastic-free Au Lait Face Milk SPF 50+ offers a taste of luxury. This complexion “hero” reportedly has a lightweight texture “as beautiful as its INCI list,” leveraging the Kleair technology to improve skin health across the world. Available as untinted or tinted across 18 shades to suit the full range of human beauty, Au Lait incorporates Kleair, which optimizes zinc oxide – widely believed to be one of the safest and most effective sunscreens, globally – breaking through challenges in aesthetics and inclusivity to deliver skin health benefits via a clean beauty-friendly cosmetic.

Earth Love Life East Balinese Bamboo and Oriental Mint Body Wash, PT Paragon Technology and Innovation

Earth Love Life East Balinese Bamboo and Oriental Mint is a premium halal personal care brand offering daily rituals to nurture body, soul and environment. Combining neuroscience and dermatological science, this body wash features Mood Boosting Fragrance Technology with active ingredients including: bamboo extract, mint extract, niacinamide, gluconolactone and allantoin. It relieves stress and prevents back acne, making it ideal for holistic body-skin wellness. The vegan, cruelty-free formula comes in 100% recyclable packaging with braille printing for accessibility. Users enjoy a refreshing forest-bathing-inspired shower experience, and are said to achieve clear skin and a serene mind.

Laboré AcnePro Biome Intensive Acne Serum, PT Paragon Technology and Innovation

Laboré is committed to being the frontier of technology for sensitive skin in tropical, hot and humid weather. In collaboration with local dermatology universities, Laboré focuses on research and innovation in sensitive skin and the microbiome, delivering the most advanced efficacy breakthrough in Paragon’s portfolio. Laboré's latest innovation, AcnePro Biome Intensive Acne Serum, is specifically formulated to target all stages of acne; from preventing and reducing it, to repairing acne scars. Laboré uses a Matrix Repairing Peptide to stimulate collagen and dermal matrix production, and is reportedly the first serum in Indonesia to reduce pockmarks without lasers or invasive treatments.

Make Over Powerstay 24 hr Matte Powder Foundation Airbrush Smooth Cover, PT Paragon Technology and Innovation

Make Over aims to be the Complexion Expert, delivering incomparable product performance, co-designed with makeup professionals. The product features the 24 Strong-Wear Triple Oil Control Technology and is formulated with zinc gluconate and porous silica to regulate oil production from the skin surface and from within. This results in long-lasting yet comfortable, non-drying sensory effects, with no visible cracks, smudges or a cakey-looking appearance. The product reportedly demonstrates clinical efficacy for up to 24 hr for a perfectly blended complexion. It effectively covers pores, pimples, acne scars and fine lines, targeting the expressed needs of 71% of Indonesians who have oily skin and require specialized products to perform flawlessly, especially in hot and humid climates.

One Truth 818 Serum, Chase Life Extension Foundation Ltd. T/A One Truth 818

Created by Rachael D'Aguiar, One Truth 818 Serum contains the cornerstone ingredient, TAM-818, a groundbreaking active compound scientifically proven to activate telomerase – an enzyme crucial for reversing cellular aging. One Truth 818 Serum exclusively contains TAM-818, setting it apart from other anti-aging products. Discovered by Bill Andrews, Ph.D., of Sierra Sciences, TAM-818 is proven to be over 200 times more potent at activating telomerase – the enzyme that protects and lengthens telomeres – than its nearest competitor. Clinical testing at Abich Labs in Italy confirmed its statistically significant effectiveness in reducing fine lines, wrinkles and firmness in 30 days.

Make Over Powerstay Glazed Lock Lip Pigment, PT Paragon Technology and Innovation

Make Over Powerstay Glazed Lock Lip Pigment is the next level of lip gloss, with PowerGlaze-Technology to deliver a 24-hr, uncrackable high pigment, impeccable glossy shine and longevity. The product reportedly holds up against all the vagaries of everyday life, from morning to night, without compromising comfort. It is designed for busy professionals and beauty enthusiasts who seek the glossy-lip look, which is rising in interest, who also wish the formula to be as transfer-proof and long-lasting as the lip matte products with which they are already familiar. This formulation combines advanced film-forming polymers with a transformative plump glaze layer, making it perfect for those seeking both performance and elegance.

Orpheus Resurrection Bio-Luminous Dewy Essence, Ficosota Marketing New York, LLC

This moisture surge essence plumps, protects and illuminates skin for a perfect dewy glow any time of the day. Formulated like an active lightweight serum, this biphasic silky essence mist delivers a re-energizing burst of hydration and nutrients with antioxidants from the company’s Youth-restoring Orpheus Flower Cell Peptide Complex, dual weight hyaluronic acid, fermented bio-minerals and a cocktail of vitamins C, B3, B5 and E. Described as active yet gentle for sensitive skin, this essence serum is said to protect skin from pollution, UV oxidation and blue light, and even skin’s tone overtime. It is designed to set in makeup, adding an instant radiant glow and lasting hydration.

Silagen Acne Scar + Spot Corrector, Newmedical Technology, Inc.

Acne scars are distressing and can significantly affect quality of life. People with acne scars have a higher likelihood of depression and suicidal ideation, and are likely to be perceived as less attractive, less confident, less happy and less successful by society. Reportedly, there are few topical products available specifically for acne scars, and the efficacy of those products is limited. Silagen Acne Scar + Spot Corrector targets acne scars with effective, safe ingredients and has clinical data demonstrating its effectiveness. Finally, there is an effective and affordable topical product to help restore patients' quality of life.

About the C&T Allēs 

The C&T Allē Awards, presented by C&T and parent company Allured Business Media, bring behind-the-scenes ingenuity in cosmetics and personal care R&D into the spotlight. The Allēs honor the scientific discipline, formulating skills, resourcefulness and creativity of innovators throughout the cosmetic product development process — from ingredient suppliers and finished product manufacturers, to test method/tool designers, digital tech developers and more. Learn more at www.AlleAwards.com

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