
Which mass market formulas will earn a C&T Allē in 2025? Find out during our exclusive red carpet-style awards dinner, to be held on March 12, 2025, at the Ocean Place Resort & Spa in Long Branch, NJ, alongside our Beauty Accelerate event. Here are the finalists — check out their profiles.
>>> Get tickets to the Awards Dinner here.<<<
Emina Sun Battle SPF 50 PA++++, Cica Acne Fighter Sunscreen, PT Paragon Technology and Innovation
Emina Sun Battle SPF 50 PA++++ is a high-protection, airy-light sunscreen, designed for acne and even sensitive skin. The encapsulated UV filter technology ensures maximum protection while maintaining a lighter, comfortable texture. Formulated with Cica Complex and salicylic acid, it demonstrates effecacy against acne by reducing the size of pimples by up to 90.25%. Emina is committed to offering effective products with visible results and no side effects. Emina understands the importance of early skin protection, for active teenagers that often struggle with finding the right sunscreen, especially in humid weather where it can feel uncomfortable.
Inclusive Hair Care, Crown Hair Society
Crown Hair Society is dedicated to providing affordable, high-quality hair products for diverse hair types and styles, promoting inclusivity and accessibility. With a focus on value and ease of use, the brand ensures both beginners and experienced users can achieve salon results at home. Crown Hair Society’s wide range of products reflects the unique needs of its customers while maintaining affordability. By balancing quality with cost, the brand champions practicality and style without compromising on its commitment to inclusivity.
Wardah Tranexamic Alpha-Arbutin + 5% Niacinamide Dark Spot Corrector Gel Moisturizer, PT Paragon Technology and Innovation
Wardah, a leader in Indonesia's beauty industry and a global authority on modest beauty, has introduced a groundbreaking Moisturizer Gel, described as the first of its kind in Indonesia. The product features a formulation combining tranexamic acid, alpha arbutin and niacinamide, enhanced by Liquid Crystal technology. Clinically proven to reduce melanin within seven days, it also brightens the skin, reduces dark spots and provides a crystal-clear complexion. Its lightweight texture is favored by consumers for its refreshing feel. Offering three Holistic Actions — repairing, rebuilding and regenerating the skin barrier — the gel is designed to improve skin health.
Men's 1st Mattifying & Water Resistant Sunstick, Powered by Natural Extract, PT Paragon Technology and Innovation
Kahf is reportedly the #1 Indonesian male grooming brand in the male moisturizer category. Following the brand’s successful male sunscreen cream, Kahf invented new skin solutions suitable for men with more adventurous lifestyles. For example, high mobility and prolonged sun exposure put men’s skin at a higher risk. In response, the Kahf Invisible Matte Sunscreen Stick, powered with SPF 50, PA++++, natural bisabolol and vitamin E, provides excellent protection for men against UV radiation and pollution without causing acne. These benefits are packed into a stick format that conveniently protects men’s skin from the first swipe, anywhere, any time and without mess.
Kahf Acne and Pore Cleanse Scrub Face Wash, PT Paragon Technology and Innovation
Kahf, a leading Indonesian male grooming brand, reportedly prioritizes consumer satisfaction by integrating nature and advanced technology into its products. Addressing men’s most feared skin issue – acne, due to heavy outdoor exposure – Kahf’s latest face cleanser combines the power of Ultra Spherical Scrub, Cica+ Complex and HydroBalance to fight acne in all possible ways, resulting in acne-resistant skin. This cleanser effectively and instantly removes 98.4% of impurities, and reduces acne size and redness within seven days. The product's efficacy and safety are supported by extensive research and clinical trials in more than 350 Indonesian men, meeting high effectiveness standards for acne prevention and skin soothing.
Emina GloRad+ Water-Sphere Serum, PT Paragon Technology and Innovation
Described as a breakthrough in skin radiance, the GloRad+ Water-Sphere Serum aims to achieve Gen Z's multifaceted skin ideals: minimized pores; a smooth and bright, radiant glow; a healthy skin barrier; and supple skin. These comprehensive goals define an “Ultra HD Glow.” To achieve this, the bi-phase serum combines suspended oil-spheres infused with BarrierShine and a water phase-containing Algaktiv RetinART — a retinol alternative made from biotechnology algae, with tranexamic acid-arbutin and drone ferulic acid. These ingredients are synergistically activated when shaken to deliver an Ultra HD Glow without irritation. This multitasking product has proven efficacy, minimizing pores by 56%, smoothing skin texture by 50%, and increasing brightening by 20% and barrier improvement by +24%, starting from the second day of use.
Wardah Glasting Liquid Lip, PT Paragon Technology and Innovation
Wardah is a beauty brand dedicated to understanding the wish of every woman to feel comfortable and confident in her appearance. With the resurgence of the glossy lip trend, the brand recognizes women’s need to enhance their makeup look by incorporating gloss. Prioritizing comfort without compromising performance, Powered by GlassCushion, Wardah has reportedly introduced the perfect 3-in-1 combination in its Glasting Liquid Lip product. This innovation serves as a pigmented lip cream, provides the comfort and moisture of lip care, and delivers glossy results, catering to the needs of all women. Available in 13 shades, the product complements the diverse skin tones of Indonesian women.
Wardah Anti-Dandruff Hijab Expert Shampoo with Scalpcare Technology, PT Paragon Technology and Innovation
Designed for hijab wearers, the Wardah Anti-Dandruff Shampoo, through collaboration with the University of Indonesia’s Dermatology Department, created its ScalpCare Technology, pioneering research of hijab wearers’ hair and scalp, which highlights differences in the microbiome population, compared to non-hijab wearers. This shampoo is combined with Amino Micellar Cleanser for gentle yet powerful cleansing. Enriched with piroctone olamine, tea tree oil and peppermint extract, the product is said to effectively combat dandruff, fighting specific microbiomes that cause it; reduce sebum; and keep the scalp fresh and comfortable without drying. Users experience a healthy, dandruff-free scalp with Wardah’s hijab expertise.
Wardah Heartleaf + 8X NMF Amino Calm and Sooth Gel Cleanser, PT Paragon Technology and Innovation
Wardah, a leading Indonesian beauty brand and pioneer in halal beauty, strives to empower women to confidently express themselves with groundbreaking skin care innovations driven by their needs. In response to Indonesia's current severe air pollution crisis that causes heightened skin sensitivity, irritation and acne, Wardah has introduced this low pH gentle gel cleanser featuring Indonesia's first combination of amino surfactant and 8X NMF Amino technology, to effectively sooth irritation and calm redness.
Additional benefits include:
- 42% increase in hydration,
- 94% reduction in acne size,
- 34% reduction in acne inflammation,
- 12.28% improvement in skin texture and
- an enhanced skin barrier.
Wonderlux Calm It Down! Sensitive and Dry Care Scalp Serum, PT Wahana Kosmetika Indonesia
This innovative serum merges nature’s finest with cutting-edge technology to soothe and restore balance to the scalp. Featuring Wastar Pink Berry Seed Extract, this ingredient is sustainably upcycled from surplus berry crops, reducing waste while enhancing scalp health. It effectively reduces flakes and redness by 56% in just seven days. The company’s unique Scalp Biome Technology rebalances the scalp microbiome and regulates sebum production, and is complemented by a distilled patchouli leaf extract and ceramides for a healthy scalp barrier and anti-inflammatory effects. Users reportedly experience a revitalized, balanced scalp with every application.
Wardah UV Shield Physical Sunscreen SPF 50+, PT Paragon Technology and Innovation
Wardah, a leading Indonesian halal beauty brand, has unveiled a physical sunscreen featuring advanced UV filters in a water-based formula for superior sun protection. Designed for all skin types, including sensitive and acne-prone, it provides enhanced UVA and UVB defense. Unlike traditional physical sunscreens, which often leave a heavy, visible residue, this formula incorporates zinc oxide nanoparticles for an exceptionally lightweight, non-greasy finish with zero white cast. Hypoallergenic and photostable, the product maintains its efficacy even during prolonged sun exposure or water activities, ensuring high-performance UV protection while soothing and calming reactive skin.
Wonderlux Drop Dead Growgeous! Densifying Hair Scalp Serum, PT Wahana Kosmetika Indonesia
Wonderlux Drop Dear Growgeous! Hair Serum is said to unlock the secrets to vibrant, full-bodied hair. The formula blends nature and science, featuring a potent mix of premium ingredients with hair-growth boosting benefits. It is infused with organic pea sprout extract, proven to reduce hair loss by 95% in three months and boost growth by 86% in eight weeks; and Japanese wild watercress stem extract, increasing hair density by 28%. It also is enriched with biotin peptide and hydrolyzed corn protein to extend the growth phase, ensuring thicker and healthier hair. Users are said to experience transformative results with every drop.
Nature-Charged Antiperspirant Deodorant with SmartSyn-DeoCare for Psychological Stress Sweat, PT Paragon Technology and Innovation
Kahf aims to support every man’s journey to reach their goals and impact society. Within this journey, men may find that physical and emotional challenges lead to excessive sweating and body odor. Kahf observed that psychological stress induces thicker sweat and leads to stronger body odor. Therefore, the brand studied more than 1,500 Indonesian men to design an ideal solution: the first Nature-Charged Antiperspirant Deodorant with Triple Stress Sweat Defense. The product incorporates Japanese binchotan charcoal, natural AHA and licorice extract to provide effective 72-hr protection against stress sweat.
About the C&T Allēs
The C&T Allē Awards, presented by C&T and parent company Allured Business Media, bring behind-the-scenes ingenuity in cosmetics and personal care R&D into the spotlight. The Allēs honor the scientific discipline, formulating skills, resourcefulness and creativity of innovators throughout the cosmetic product development process — from ingredient suppliers and finished product manufacturers, to test method/tool designers, digital tech developers and more. Learn more at www.AlleAwards.com.