At this year’s in-cosmetics, Merck will set the stage to "Empower Beauty with Merck" by offering experimental stations for visitors to explore the company's portfolio of actives, special effect pigments for cosmetics, and sustainable packaging solutions.
Attendees also will experience ready-to-use formulas for blue light protection, men’s cosmetics and the We Value Beauty concept, and Merck will demonstrate its ethically sourced botanical extracts as well as RonaFlair (INCIs: Vary) brand functional fillers, with which formulators can create unique product textures free from microplastics.
Further, the company will present its cosmetic blend library search tool to help users select makeup shades, and to help product developers shorten the process of color-matching. Finally, Merck’s Color Forecast will be presented, as will lip formulations at the trend station. For more information, visit booth #K70.