Italian Brand d'Alba is Booming in Korea’s Skin Care Market

All of d'Alba products use white truffle that's harvested every ten years in Piedmont, Italy.
All of d'Alba products use white truffle that's harvested every ten years in Piedmont, Italy.
PR News Wire

d'Alba, an Italian vegan brand inspired by the rare white truffle, recently achieved a major milestone as Korea's top revenue-generating independent skin care brand. However, d'Alba remains widely unknown in other parts of the world. As a result, d'Alba claims to have plans to make an international breakthrough in the near future.d'Alba, an Italian vegan brand inspired by the rare white truffle, received $160 billion in sales in Korea in 2023.d'Alba, an Italian vegan brand inspired by the rare white truffle, received $160 billion in sales in Korea in 2023.PR News Wire

Part of this endeavor will include d’Alba’s biggest promotion to date for Black Friday 2024, offering exclusive deals to consumers worldwide.

d'Alba has a variety of  products for skin, hair, and body health, including serums, sunscreen, face oils, toners, cleansers, creams and moisturizers. One of the brands most popular products, the First Spray Serum, was ranked as the #1 best selling face mist on Amazon as of November 2024, and brought in over 10,000 sales October-November 2024.

The white truffle used by d'Alba is sourced in Piedmont, Italy, and can only be harvested once every 10 years. This rare natural ingredient features a potent mix of vitamins and minerals that have been found to help improve skin tone and reduce appearance of dark spots. 

Ban Seong-yeon, CEO and founder of d’Alba, says, “Our goal is to distribute our products for reasonable prices with the most luxurious substances to enhance consumer satisfaction. We will always continue our journey and challenge to provide our consumers with the most luxurious, convenient and effective premium skin care.”

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