The B Corp Beauty Coalition has launched its B Beauty Navigator to help companies and citizens make more sustainable choices by sharing best practices and useful information on the performance and sustainability of packaging, greener logistics and supply chain engagement and ingredient sourcing practices.
The B Beauty Navigator is an openly available library of impartial advice and guidance to help to debunk the greenwash jargon around sustainable claims, packaging solutions and ingredient sourcing.
The tool will be opensource and free to access.
Components of the tool include:
- The Packaging Evaluation Guide
- The Sustainability Certifications and Standards
- Plastic Packaging Mapping
- The Greener Logistics Guide
- Ingredient Sourcing