At the time, Watts said, "The shame and lack of community surrounding menopause has made me feel alone, confused and overwhelmed. In partnering with Amyris, we're endeavoring to equip all phases of menopause with products, tools and resources that make us feel celebrated and empowered, both physically and emotionally."
In January 2022, Amyris, Inc. acquired the assets of MenoLabs, LLC, a firm that addresses menopause symptoms with natural treatments. At the time, Global Cosmetic Industry reported, "The move is in line with Amyris' plan to launch a new consumer brand that provides science-backed, wellness and personal care products for the high growth menopause market in 2022."
Amyris also acquired Onda Beauty in April 2022, which was co-founded founded by Watts.