LipoTrue has announced the opening of a commercial office in Milan, with Francesco Porrini as sales manager. With the addition, the company has direct representation in several regions, including: headquarters in Barcelona, commercial offices in Paris and now Italy for EMEA; a subsidiary in the United States for North America; and a branch office in Singapore for APAC.
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Porrini will be responsible for LipoTrue’s Italian office, leading the business in the Italian market. Porrini has experience in the cosmetics market industry, where he worked in leading companies, providing him with knowledge in active ingredients and market needs.