Sephora is partnering with commercetools to accelerate the retailers' digital architecture growth with state-of-the-art MACH (microservices based, API-first, Cloud-native, headless)-based technology, continuing to provide modern, seamless digital experiences for its customers.
As Sephora looks to the future of its business, it is aiming to unify its in-store and online shopping experiences for customers, bolster omnichannel offerings and increase personalization throughout its digital experiences.
With the help of commercetools, Sephora will be able to more flexibly and cost-effectively accelerate new digital experiences and enhanced e-commerce functionalities.
Sree Sreedhararaj, chief technology officer of Sephora, said, "At Sephora, we are constantly focused on delivering best-in-class experiences for our clients, both in our stores as well as online and are dedicated to meeting their ever-evolving wants and needs. The superior technology and MACH-based architecture commercetools provides are not only incredibly reliable, but they also allow us to scale quickly and efficiently, ensuring our clients are always getting the digital experience they deserve and have come to expect from Sephora.”
Dirk Hoerig, CEO and co-founder of commercetools, said, "Sephora has long been the gold standard for digital customer experiences, continually reinventing how consumers shop online. At commercetools, we are excited to help Sephora continue to drive disruption in the space and deliver the most innovative and engaging opportunities for its customers. We’re honored that Sephora has chosen commercetools as its partner for the next generation of its digital commerce business.”