BASF has introduced Care Creations on the Road, a mobile concept for BASF personal care technical, marketing and sales experts to safely interact and engage with customers.
Small teams of BASF experts will host exclusive outdoor events in which customers can try sample kits, participate in live demonstrations, ask questions, and discuss new trends and industry topics.
Care Creations on the Road piloted the first customer visit in May, held in collaboration with BASF’s Northeast distribution partner, Azelis.
Ingredients highlighted on the tour include:
- Mimiskin: A biodegradable alternative to polymer film-formers that is appropriate for sensitive skin and offers benefits such as pollution protection, breathability, cleansing, hydration and skin radiance.
- PeptAIde 4.0: A network of four natural peptides, which uses artificial intelligence to help reduce the visible signs of silent inflammation in hair and skin.
- Naturally Styled: A collection of clean hair styling formulations with proven results, featuring the synergistic combination of ingredients Hydagen 558P (INCI: Algin) and Rheocare XGN (INCI: Xanthan Gum).
“Care Creations on the Road has allowed us to pivot from our new norm of virtual meetings to provide our customers the opportunity to experience sensory benefits and formulation differences,” said Jill Litchauer, head of application technology and technical service, personal care, North America. “This approach allowed for one-on-one conversations about formulation challenges that our customers are facing with their projects.”