Fashion Retailer Launches Beauty Brand

New York & Co. has launched a line of bath and body care products. City Beauty was developed with Inter Parfums Inc. and adds the company to a list of clothing retailers who have entered the beauty market.

The company reportedly did extensive research into the beauty market before creating the brand, using focus groups to study its consumers. Included in the line are five scents, each scent expressed in five products including shower gel, hand and body cream, body mist, body lotion and body scrub. The scents are named after different New York neighborhoods such as Downtown Darling, Chelsea Chic and Broadway Beauty and feature passion fruit, pomegranate and gardenia respectively. The company has said that it is also looking into color cosmetics.

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