Most recently a consultant, Betty Palm has worked with many different companies throughout her career, providing insight wherever she’s been. Now she’s returning to where it all started for her as president of social selling for New Avon. Reporting directly under the CEO, Scott White, she will oversee all aspects of recruiting, training and incentivizing representatives of Avon on the leadership team.
"Since beginning my career at Avon over 30 years ago, I have long admired this iconic brand, and I'm honored to evolve my consulting role into a full time position leading the sales organization,” Palm said. “Throughout the last few months, I've gotten to know many of the representatives and I am excited about the enormous potential that exists at New Avon because of them.”
Palm has much experience with direct-selling and founded her own strategic consulting firm, the B. Palm Group, which specialized in the trade. She has been consulting Avon for the last several months through her firm.
"Reinvigorating the representative experience is the key to making New Avon the best social selling company and beauty brand in North America,” said White. ”By aligning the sales organization under a seasoned, direct-selling expert like Betty, we will accelerate decision making and simplify processes.”