Bio-Oil, Kao USA Inc. Strike Distribution Deal


Bio-Oil, a skin care oil designed to help improve the appearance of scars, stretch marks and uneven skin tone, has announced a distribution partnership with Kao USA Inc.

Kao USA Inc. will be the brand’s exclusive distributor in the U.S. Bio-Oil’s formulation includes PurCellin Oil; inspired by the preen gland oil of ducks, it serves as the delivery system ensuring the vitamins and plant extracts in the formulation are easily absorbed. It gives Bio-Oil a reportedly light, nongreasy texture and maximizes the efficacy of ingredients. Based out of Cape Town, South Africa, the brand is owned by Union Swiss (Pty) Ltd.

“We are incredibly proud to bring Bio-Oil to the Kao USA Inc. family,” said Kenny Robinson, VP, international marketing and sales at Kao USA Inc. “As a global leader in the scar and stretch mark category, the Bio-Oil brand has so much value in the market place and we are excited to take the brand to the next level in the U.S. We are looking forward to seeing the brand grow in 2019 and are thrilled to be able to expand the brand’s knowledge of skin care with even more consumers.”

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