In 2010, Redken will celebrate its 50th anniversary. Beginning January 2010, Redken is holding an anniversary celebration throughout the year that will include a number of initiatives.
In addition to consumer and salon professional prize giveaways, the company is also launching a 50th anniversary Web site, www.redken.com/50. The celebration Web site, which will lauch in January 2010, will be updated throughout the year to highlight the programs going on throughout the year.
The company will also create an anniversary video that represents the past five decades. This video will be shown at industry events and educational.