PureOlogy has launched a redesigned web site. The site, www.pureology.com, will reportedly showcase the company's color care products in an easy-to-navigate layout. The company reports that the new web site to be more visually attractive and offer more information about the company and its products. Information can be obtained on the new site regarding product technology, ingredients and product performance. Visitors can also locate mixing tips for some of the company's products.