According to Sergio Goncalves, marketing and international business director, and Valeria Camara, international business manager, both of Chemyunion, texture and sensory benefits were key to the concepts the company focused on during in-cosmetics Global.
Products highlighted were linked to trends including fluid to creamy sensory textures, minimalism and flexibility for the formulator, men's care, hair straightening and preservative-free products. Further, some of these unique experiences and product forms could be delivered from one, cold-processable ingredient: Powderfeel WR. Learn more from our video interview. Watch now!