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SPONSORED BRANDED CONTENT

FIGHTING BACK AGAINST MISINFORMATION

Grant Industries
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In the world today, ingredient transparency and education in beauty products has become the standard expectation among consumers. It is the responsibility of all parties involved—from marketers, manufacturers and retailers, to influencers—to collaboratively develop ingredient transparency along with quality consumer education to properly inform beauty users of which materials are safe and unsafe. When we allow misinformation to flourish, alarmism is created and spread rapidly through social media platforms, exaggerating danger and causing the unnecessary excitement of fear.

As this relates to Grant Industries, there are many misconceptions about the use of silicones (and other ingredients) in beauty products that are unfortunately driven by marketers and influencers who are not aware of the actual facts or science in regard to ingredient safety and behavior. At Grant Industries, we are dedicated to offering ingredients that are safe for consumer use. Our goal is to help educate the beauty world on the positive benefits that silicones provide, as well as reverse the misconceptions.

 “How can the cosmetics industry face celebrities and social influencers, and take on the false beliefs they perpetuate? … By telling the facts, engaging in social media and encouraging critical thinking.”

-Timothy Caulfield, guest Scientific Advisor for C&T

 MAJOR SILICONE MISCONCEPTIONS REVERSED:

• Do silicones degrade in the environment? Yes. Silicones degrade, ultimately returning to sand, carbon dioxide and water.

• Are silicones sustainable? Yes. Silicones are derived from sand, the second most abundant mineral on earth.

• Do silicones cause acne, allergies or clog pores? No. Silicones are inert, non-reactive materials that have proven to be non-comedogenic and are extremely safe for topical use.

• Is natural safer? Natural is equated with “safety,” and yet ironically, essential oils are a prime example of natural ingredients laden with allergens.

WANT TO LEARN MORE?

Watch Busting Silicone Myths by @labmuffinbeautyscience on YouTube or visit our info page: www.grantinc.com/cleanbeauty.

 

Disclaimer:

The above paid-for content was produced by and posted on behalf of the Sponsor. Content provided is generated solely by the Sponsor or its affiliates, and it is the Sponsor’s responsibility for the accuracy, completeness and validity of all information included. Cosmetics & Toiletries takes steps to ensure that you will not confuse sponsored content with content produced by Cosmetics & Toiletries and governed by its editorial policy.

 

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