Virgin Hair Restored via Ashland Polymer

September 13, 2018 | Contact Author | By: Brooke Schleehauf
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Keywords: Ashland | N-DurHance AA2000 | repair hair damage | hair conditioner | conditioning polymer | Acrylamidopropyltrimonium Chloride/Acrylamide Copolymer | Ashland hair | hydrophobic hair | heat damage | hair repair | shampoo damage | conditioner repair | rinse-off

Abstract: Intended to restore the appearance of virgin, undamaged hair, Ashland's polymer utilizes a novel conditioning mechanism.

For consumers looking to get back to basics with their hair, formulations including Ashland’s N-DurHance AA2000 (INCI: Acrylamidopropyltrimonium Chloride/Acrylamide Copolymer) may come in handy; the ingredient is intended to restore the appearance of virgin, or untreated, hair.

Based on acrylate chemistry, the conditioning polymer is meant to return damaged, hydrophilic hair back to a hydrophobic state—in other words, the ingredient is meant to restore hair to its state prior to damage caused by certain cleansing regimens, heat styling or treatments.

Treatment continues after use due to a conditioning mechanism that controls "in situ post flocculation" on hair, according to the company; this allows hair to be evenly conditioned after shampooing.

The polymer can be utilized in both rinse-off and leave-on formulations at low-use levels.