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The challenge of shade adjustment for multi-ethnic makeup

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As experts predict that Caucasian consumers will become a minority by 2040, there is a growing need for brands to adapt to a more diverse base of customers. In the era of personalization and multi-ethnic cosmetics, makeup users expect beauty brands to create the perfect shade that matches their unique complexion.

For formulators, the challenge is one of shade multiplication in order to cover the needs of an ever more diverse base of consumers with very specific complexion and skin needs. As product lines become more complex, formulators are spending an increased amount of time color-matching their foundations and expanding the amount of shades available.

But choosing the right type of pigment technology can speed up this process and simplify the tedious shade adjustment work. Learn more at Cosmetic-Pulse, by Sensient®



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