How sharp are your formulating skills? Find out, with this week's Label Challenge.
Each Monday, we post a product ingredient disclosure to our social media pages (LinkedIn and Facebook) and you guess the product/product type in the comments. Answers are published here and shared through our Friday newsletters—and include a shoutout to the winners.
This Week's Answer
Wet n Wild's Photo Focus Water Drop Primer is a lightweight, water-based formula that transforms from a cream to liquid texture, providing a soft-focused finish reportedly with comfortable wear.
The product claims to work to brighten the complexion with ingredients including hyaluronic acid, to help smooth and hydrate skin, and 60% water content, to leave skin refreshed and hydrated. This product is available in three fragrances: rose, coconut and cucumber.
Ingredients: Water (Aqua), Cyclopentasiloxane, Dimethicone, Butylene Glycol, Cyclohexasiloxane, Dimethicone, Crosspolymer, Glycerin, Trimethylsiloxysilicate, Propanediol, Polypropylsilsesquioxane, Sodium Chloride, Isododecane, Fragrance/Parfum, Dimethicone/PEG-10/15 Crosspolymer, Phenoxyethanol, 1,2-Hexanediol, Dimethicone/Vinyl Dimethicone Crosspolymer, PEG-9 Polydimethylsiloxyethyl Dimethicone, Sodium Hyaluronate, Caprylhydroxamic Acid, Triethoxycaprylylsilane. May Contain (+): Mica, Chromium Oxide Greens/CI 77288, Red 6/CI15850.
Congratulations to Shruti Tewary, who guessed the correct product type first on LinkedIn! Thanks to everyone who played along this week—we appreciate your responses. Be sure to check back for next week's Label Challenge.