Hydrosella (INCI: Glycerin (and) Water (Aqua) (and) Erythritol (and) Hibiscus Sabdariffa Fruit Extract) is a new generation of naturally hydrating active ingredients extracted from a variety of Australian Hibiscus, selected for its high natural betaine content. Stimulating the production of organic osmolytes and acting on the root cause of skin dryness, it reduces water loss up to 72 hr after application.