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Nordic Beauty Trend – Hygge, Lagom and More

Apr 24th, 2018
Jake Rio
BASF Corporation
Homemade balm on lips decorated with daisy flowers
Homemade balm on lips decorated with daisy flowers
Getty Images/iStockphoto

Global lifestyles continue to influence the personal care industry. BASF’s Nordic Beauty Concept is inspired by northern European lifestyle trends – particularly the Danish “Hygge” and the Swedish “Lagom” lifestyles.

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