Bella Hadid Launching Ôrəbella in May 2024

Feb 26th, 2024

Bella Hadid has announced in an Instagram post that she is launching her new beauty brand, Ôrəbella, on May 2, 2024.

Bella Hadid Instagram

Bella Hadid has announced in an Instagram post that she is launching her new beauty brand, Ôrəbella, on May 2, 2024.

The model also shared in another post her posing in front of an Ulta Beauty sign, hinting at a potential retail partnership coming soon.

According to Inc.com, the brand's trademark filing suggests it may offer scented lotions, candles, fragrance reed diffusers, soaps, shampoos and conditioners and styling creams.

After 14 days, M. cochinchinensis extract improved stinging, irritation, itch and discomfort by 67%, 100%, 91% and 100%, respectively.

Holistically Derailing the Sensitive Scalp ‘Rollercoaster’

A Maclura cochinchinensis extract was developed to provide holistic relief for sensitive scalps by derailing multiple interconnected aspects of this “rollercoaster” condition. The active’s efficacy was tested in vitro and in vivo as described here.

Neuroglow,™ the Active that Captures the Molecular Power of the Sun

Neuroglow,™ the Active that Captures the Molecular Power of the Sun

Givaudan Active Beauty unveils Neuroglow™, a powerful active ingredient designed to safely replicate all the positive effects of the sun. The result? A healthy glow and enhanced wellbeing all year round.

The ingredient technology can be used as a co-surfactant to deliver synergistic mildness and cleanse-boosting benefits with no detrimental impact on foam production, per Croda.

Croda Launches Mild NatraFusion SL HA Biosurfactant

The ingredient technology can be used as a co-surfactant to deliver synergistic mildness and cleanse-boosting benefits with no detrimental impact on foam production, per Croda.

In skin and hair care applications, SphingoCare ceramides can reportedly support claims that address issues such as skin aging, scalp well-being, skin soothing, environmental protection, lip care, microbiome balance and hair cuticle repair.

Croda Unveils SphingoCare Biofermented Ceramides

These fatty acids support skin barrier function, protecting skin from dryness and germs, per Croda.

Givaudan Active Beauty's Illuminyl 388 is an augmented green tea polyphenol (EGCG; epigallocatechin gallate) prebiotic skin brightening active with universal efficacy against skin pigmentation for all skin types.

Pigmentation 2.0: May 2024 Beauty Trend Tracker

With hyperpigmentation concerns on the rise, ingredient suppliers have launched technologies to address issues related to acne, psoriasis and more.

Eye Cream Formula Focus Bouncy Eye Cream Adobe Stock 180226483

Formula Focus: Bouncy Eye Cream

The bouncy moisturizing texture of this formula is designed to impart immediate skin comfort while reducing dark circles and puffiness over time.

Sabinsa Bakuchiol Launch Nyscc Suppliers Day 2024 Adobe Stock 305100159

Sabinsa Debuts Babchiol Retinol Alternative, Highlights Naturals and Nutricosmetics at NYSCC

Babchiol (INCI: Bakuchiol), extracted from Psoralea corylifolia, is presented as a retinol alternative that offers the same anti-aging benefits as retinoids but gentler, and without the risk of adverse effects.

Body Spray Deodorant Unilever Benzene Story Adobe Stock 185735509

Unilever Pays $2 M to Resolve Suave Aerosol Benzene Suit

The settlement resolves claims of benzene contamination in the Suave 24-hr Protection Powder Aerosol Antiperspirant and Fresh Aerosol Antiperspirant.

Q10 Dual Action Serum 2 (1)

Beiersdorf Pairs Glycation Inhibitor with CoQ10 in its Latest Nivea Q10 Launch

Beiersdorf is "doubling down" against aging with its latest Nivea offering, the Q10 Dual Action Serum. The product combines a patented glycation-inhibiting technology, N-acetyl-L-hydroxyproline, with the benefits of coenzyme Q10 to reduce wrinkles.

The microbiome session will highlight research and expert perspectives on microbiome health — from the scalp, to skin, to full body.

Microbiome, Inside-out Beauty Take the Stage at NY SCC Suppliers' Day

On May 2, 2024, this session will offer research and expert perspectives on microbiome health — from the scalp, to skin, to full body, while also exploring the use of AI in product innovation and personalization, including oral and vaginal care.

In this sponsored podcast, Eva Bönzli, Ph.D., of Mibelle Biochemistry, describes trends in hair care innovation. She also previews the company's latest launch to achieve healthy hair: PinoPlex, an ingredient inspired by — and upcycled from — pine cones. Register to watch; it's free.

[video] Upcycled Answer to Consumers 'Pining' for Healthy Hair

"Glossy" and "smooth" are key traits of healthy hair, per consumers. In this sponsored video, Eva Bönzli, Ph.D., of Mibelle Biochemistry, describes how the company's latest launch, upcycled from pine cones, achieves these benefits. Register now to watch.