For 78% of consumers worldwide, their looks and appearance is quite important. For some, their hair is their best accessory while others use it to make a statement. For example, Millennials and Gen Z women crave individual expression and look to color for easy experimentation and frequent change. Regardless of one’s philosophy, consumers can use their hair as a canvas to personalize their look through color.
To keep color-treated hair looking picture-perfect, the hair care solvers at Ashland developed ChromoHance™ 113 polymer (INCI: Polyquaternium-113), a unique, patented technology, that:
- delivers consumer-perceivable, long-lasting hair color retention
- restores the hydrophobic shield on hair to return it to a healthier state
- preserves color vibrancy and reduces color fade
- delivers long-lasting conditioning and repair
- restores the bounce of bleached, damaged hair
ChromoHance™ 113 polymer may be used in a range of products to maintain long lasting, alluring and vibrant hair color.
1GlobalData’s 2017 Q4 global consumer survey
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