How sharp are your formulating skills? Find out, with this week's Label Challenge.
Each Monday, we post a product ingredient disclosure to our social media pages (LinkedIn and Facebook) and you guess the product/product type in the comments. Answers are published here and shared through our Friday newsletters, including a shoutout to the winners.
This Week's Answer
Eva • NYC, Freshen Up Invisible Dry Shampoo helps keep all hair types looking fresh longer without washing. The invisible formula instantly revives lifeless hair by absorbing excess oil and odor, leaving it clean, fresh and bouncy. The dry shampoo is safe to use on keratin, Brazilian and color-treated hair.
Key ingredients include:
- Argan Oil: Contains high levels of essential fatty acids, antioxidants and vitamins A, C and E.
- Plant Protein: Hydrates and smooths damage for healthy-looking hair. The protein educes the appearance of breakage, making brittle hair feel silky smooth.
Ingredients: Butane, Propane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice) Starch, Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Disteardimonium Hectorite, Cyclopentasiloxane, Water, Fragrance.
Congratulations to Tom-Philip Baclagan, who first guessed the correct product type and Yvette Ishac, who guessed the brand first, both on LinkedIn! Thanks to everyone who played along this week—we appreciate your responses. Be sure to check back for next week's Label Challenge.