In Sight: The Road to More Effective Ethnic Skin Care

The buying power of the ethnic market is increasing according to reports. In 2006, the US market for ethnic hair, beauty and cosmetic products reached US$1.9 billion, according to a Packaged Facts report. Ethnic skin and hair care is a growing niche market, but in comparison to hair care, skin care falls short, according to Patrick Obukowho, president and principal consulting chemist at Advantage Research Lab. Although he has seen the ethnic skin care market grow, he still sees room for improvement.

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