To some, male cosmetics appear to clash with conventional norms. Yet, cosmetics are used to enhance the beauty of a person, protect them from the environment, cleanse their skin and hair, hide blemishes, make them more attractive and, ultimately, boost their confidence. Thus, cosmetics, per se, do not differentiate between users; humans do.
At First Blush: An Overview of the Male Cosmetics Market
Sep 6th, 2018