![MaleCosmeticHatGlasses850x425](https://img.cosmeticsandtoiletries.com/files/base/allured/all/image/2018/09/ct.CT1809_Singh_pic3_850x425.png?auto=format%2Ccompress&q=70&w=700)
To some, male cosmetics appear to clash with conventional norms. Yet, cosmetics are used to enhance the beauty of a person, protect them from the environment, cleanse their skin and hair, hide blemishes, make them more attractive and, ultimately, boost their confidence. Thus, cosmetics, per se, do not differentiate between users; humans do.