The cosmetics market is driven by innovation, performance and uniqueness. Formulating chemists have to come up with new products to captivate the imagination of consumers and differentiate products from those of the competition. However, the toolbox of conventional chemicals is becoming exhausted; thus, many formulations tend to contain the same ingredients while savvy consumers look for novel product offerings.
Polyhedral Ogigomericsilsequioxanes: Additives for Unique Cosmetic Properties
Oct 20th, 2013