Cosmetic Mixology, a Safe Way for Consumers to Customize Their Cosmetics

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During the pandemic, we observed a renewed interest in the homemade trend, especially in cosmetics with a wellness dimension. Blend It Yourself, or BIY, lets the consumer mix ingredients provided by brands with precise instructions, tips and precautions for use in order to create a product that perfectly reflects their own needs. That’s the ideal solution for those who want to personalize their beauty care but lack the time or knowledge to make their own beauty recipes. Seductive also by its image both ecological and "transparent", the BIY has become a mode of consumption.

In response, Seppic launched, during In cosmetics global in early April 2022, a duo of formulas called COSMETIC MIXOLOGY. The marketing and innovation teams have pooled their expertise to come up with a "Blend it yourself" concept that is safe and fun for consumers. With these two bases, Seppic offers a simplified and safer customization solution for consumers who are not always aware of the risks and constraints of home-made cosmetic formulation. These two formula bases can be customized with active ingredients that are easy to find at home to meet various applications (face care, hair care, body care). To ensure the robustness of the final formulas, the two chassis were tested with ten home-made active ingredients with different profiles (viscosity, pH, presence of electrolytes, solubility). Among them: lemon juice for a radiance face mask, coffee grounds for a body scrub and pomegranate vinegar for an all-in-one hair care were selected.

In addition to responding to a current market trend, our two formulas have been designed considering the needs of consumers for minimalist formulas and their requirements for high naturalness and safety for human health.

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COSMETIC MIXOLOGY includes two formulas with different sensory characteristics:

- A cream base to customize: a strong emulsion base combining softness and creaminess.

Emulsion stability and robustness are provided by the emulsifier MONTANOV™ 202 and two polymers, SOLAGUM™AX & SEPIMAX ZEN™ to enhance the formula's resistance to electrolyte-rich actives. This minimalist formula also contains EMOGREEN™ L15, an emollient for sensory comfort and AQUAXYL™, an essential sugar-based moisturizing agent.

- A gel-cream base to customize: a solid pebble to rehydrate forming a fresh gel with a light touch.

The SOLAGUM™TARA & SEPIMAX ZEN™ polymer pairing forms a fresh, watery gel-cream and strengthens the formula's resistance to electrolyte-rich actives. Three additional ingredients have been added: EMOGREEN™ L19, an emollient for sensory comfort, SEPIFINE™ BB, a texturizing agent to provide softness and AQUAXYL™, an essential sugar-based moisturizing agent.

These two formulas allow our customers to offer the final consumer two different experiences in terms of sensory and customization.

Our role as a supplier of cosmetic ingredients is to help cosmetic brands decipher current trends and to propose formulation concepts and ingredients that meet current and future market demands. Interested in cosmetic customization? We invite you to download our COSMETIC MIXOLOGY formulation booklet and to be guided by our formulation expertise.


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