The “New Normal” After SARS-CoV2 Pandemic
COVID-19 radically changed consumer attitudes. Health, safety, wellness and self-care are now the new priorities and will trend in the next few years in the global market. The cosmetic industry meets this need by enhancing the protective role of the skin as it is the first-line barrier against microorganisms, pollutants and toxins.
Kalichem’s advanced scientific research developed a new hygiene-focused patented skin care and oral care actives that are 100% compliant with cosmetic regulations. Additionally, the actives can promote long-lasting skin protection, improve skin barrier function and keep its integrity.
Kalhygienic Skin is an innovative delivery system complex based on biomimetic hydroxyapatite that can release a hygienic surfactant on the skin through a pH-dependent mechanism, which is triggered by the slightly acidic values found on the skin epidermis. Proven in disrupting viral and bacterial envelopes, Kalhygienic Skin works like a “leave-on soap” with proven broad-spectrum protection against viruses such as influenza and coronavirus, and several bacterial strains whose action lasts at least 4-5 hours after a single application, all while respecting the skin local microbiota homeostasis. Kalhygienic Skin has been shown in vivo that Keratinocyte compactness increases and skin barrier integrity is maintained.
Kalhygienic Oris promotes a unique fusion of remineralizing, antibacterial, and hygienic effects specific for oral care. Kalhygienic Oris is made of Biomimetic Hydroxyapatite, a key active for oral health, which exerts a dualistic action both in terms of time prolonged tooth remineralization/caries prevention/anti-hyper-sensitivity and a smart prolonged release of anti-bacterial actives in the oral mouth. Kalhygienic Oris prevents the transmission of viruses orally, including the Coronavirus strain for at least for 4-5 hours with a 99% reduction of infectivity index and action against the cariogenic bacteria, Streptococcus mutans.
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