Clariant's active ingredient, Rootness Awake (INCI: Propanediol (and) Water (Aqua) (and) Ipomoea Batatas Root Extract (and) Sodium Sulfate), has won gold in the environment and actives categories of the BSB Innovation awards.
The natural active is Clariant’s eye contour illuminator co-developed with Plant Advanced Technologies (PAT). Extracted from the roots of L.Batatas (sweet potato) through plant milking technology, it targets several mechanisms responsible for under-eye circles and eye bags.
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Rootness Awake decreases the release of inflammatory mediators, helps to reduce the microvascular network, ensures skin thickness, strengthens integrity and firmness, reduces under-eye pigmentation and edema or fluid build-up and visibly lightens and rejuvenates the look.
Samy El-Khoury, head of Clariant actives and natural origins, commented: “We are so proud that Rootness Awake has been recognized for both its powerful properties and the environmentally friendly way in which it is harvested. We’ve been on an incredible journey with our partner PAT and it’s wonderful to see the results of this work bearing fruit. Thanks to all the teams who have made this achievement possible."
