Two Decades of Transfer-resistant Lipstick

Innovations in transfer resistance and long wear makeup have continued apace, and it certainly appears that advances in this field will continue for the foreseeable future.
Innovations in transfer resistance and long wear makeup have continued apace, and it certainly appears that advances in this field will continue for the foreseeable future.

It has been two decades since Revlon revolutionized the color cosmetic market by debuting transfer-resistant lipstick.1, 2 Prior to this, traditional lipstick was a combination of waxes, high viscosity oils and pigments that transferred to other surfaces such as fingers, glassware, silverware or clothing. In fact, a 1996 survey by Shiseido revealed that 87% of American women admitted to leaving traces of lipstick in unwanted places.3 Such color transference created a two-fold problem: it soiled the contacted surfaces and it removed makeup from the lips, leaving an undesirable blotchy appearance. Moreover, lipstick color could be removed by the oil or water in ingested liquids as they touched the lips, and it could be worn off by talking, smiling or yawning.4

The mass-market breakthrough came when Revlon introduced its Ultima II Lipsexxxy Lipcolor, later consolidated under the ColorStay brand. Almost simultaneously, L’Oréal introduced Colour Endure, and long wear/transfer resistance quickly became the standard for prestige brands such as Lancôme, Guerlain and Shiseido.5 After some debate and litigation with a competitor, Revlon emphasized the term transfer resistant in its marketing rather than transfer proof, since the latter suggests the lipstick would be impossible to remove.

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