New Natural Brand Joins the Green Movement

September 18, 2007 | By: Katie Schaefer
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Title: New Natural Brand Joins the Green Movement
  • Article

Breaking into the natural personal care industry is green by nature, a new brand that claims to be paraben and sulfate free. The brand was started by Gail Lannacone, creative director of Skaffles.

In addition to being paraben and sulfate free, the brand is also reportedly free of DEA. It includes lip balms, hand lotions, body washes and scrubs, and the company reports that the brand is 91-99% natural. Also the brand is not tested on animals. For more information, visit