Symrise Adopts New Strategy

Jun 8, 2006 | Contact Author | By: Katie Schaefer
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Title: Symrise Adopts New Strategy
  • Article
As part of its new brand strategy "Always inspiring more," Symrise announces its plan to focus on development of products that provide "extra dimension and added value." Modern technologies in fragrance compositions and nutritional cosmetics that improve well-being are among Symrise's focus during their new campaign.