New Conditioning Products Set to Help Boost Category in Canada

Oct 14, 2013 | Contact Author | By: Abby Penning, GCI
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Title: New Conditioning Products Set to Help Boost Category in Canada
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According to a report from Canadean, a focus on hair health and new products will push conditioners to show the highest growth in Canadian hair care to 2017.

The report notes that hair conditioner will show the largest growth of the hair care sector toward 2017, with a value and volume CAGR of 0.8% and 1.4% respectively. The shampoo category continues to have the largest share with value and volume shares of 40.7% and 40.4%, respectively, in 2012. Toward 2017, shampoo will grow at a value CAGR of 0.5% and volume CAGR of 0.8%.

Additionally for the Canadian hair care market, the perms and relaxers category will display the lowest growth, with value and volume CAGRs of 0.2% and 0.8%, respectively, for the same period. This reflects an increasing focus on hair health and manageability, as well as the further saturation of the conditioners category, thanks to emerging products such as conditioning masks and oils.

This is an excerpt of an article from GCI Magazine. The full version can be found here.