As with many personal care products, regional preferences related to product type and sensory effect help shape trends in the global marketplace. The bath and shower segment in Asia is no exception, reflecting a longtime preference for soap bars, a growing interest in shower gels and tactile inclination toward products that leave a soft, moisturized feel with little reidue. At least in part, these aesthetic preferences can be linked to tropical climates in the Asian region.
Excerpt Only This is a shortened version or summary of the article that appeared in the Aug. 01, 2002 issue of Cosmetics & Toiletries magazine. The full content is not currently available online.