The consumer's interest in multifunctional benefits is what currently drives the global personal care market. Within the hair care market, rinse-off products such as shampoos remain the most popular means for hair care because consumers spend more time washing their hair and less time applying additional treatments. This being the case, consumers are more likely to rely on shampoo that conditions, protects and repairs the hair, as well as provides enhanced sensorial attibutes.
Excerpt Only This is a shortened version or summary of the article that appeared in the Feb. 1, 2004 issue of Cosmetics & Toiletries magazine. The full content is not currently available online.