Cosmetic companies continue to regard skin care as the dominant growth area in cosmetics and toiletries. There is little reason to believe consumer interest in looking younger (or avoiding looking old) has flagged. Youthful skin is perceived as moist (or at least nondry), clean soft and virtually free of wrinkles. As consumers advance in age, concern about dry skin increases, and simply washing with soap and water gives way to us of products designed to treat the symptom, which all end up bearing some version of a moisturizer.
Excerpt Only This is a shortened version or summary of the article that appeared in the Jul 1, 1992 issue of Cosmetics & Toiletries magazine. The full content is not currently available online.