Fragrance plays a major role in the success of many hair care products. Marketers often want a fragrance to make a unified aromatic statement about the brand. Unique technical challenges are posed by each product type, however. This article will review the various technical consideration when fragrancing a variety of hair care products.
Excerpt Only This is a shortened version or summary of the article that appeared in the Dec. 1, 2001 issue of Cosmetics & Toiletries magazine. The full content is not currently available online.