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Fragrance plays a major role in the success of many hair care products. Marketers often want a fragrance to make a unified aromatic statement about the brand. Unique technical challenges are posed by each product type, however. This article will review the various technical consideration when fragrancing a variety of hair care products.
This is only an excerpt of the full article that appeared in Cosmetics & Toiletries, but you can purchase the full-text version.