Lean, mean and stealth, the concept of sensorial consumer preference soon will be as ubiquitous as thickening mascaras. The great “spinners” in this sophisticated personal care market, looking for the new edge, grasped onto the body-wellness-mind connection wholeheartedly.
A plethora of potions and elixirs glut shelves. In summary, mind claims are valid, but only on those who believe. I hope you find this issue stimulating and informative as always.
Excerpt Only This is a shortened version or summary of the article that appeared in the April 2006 issue of Cosmetics & Toiletries magazine. The full content is not currently available online.