Formulating for Brazil

June 9, 2014 | Contact Author | By: Rachel Grabenhofer
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Keywords: formulate | Brazil | color | skin | sun

Abstract: Croda has launched "Formulating with Brazil in Mind," a promotional kit featuring market-relevant formulations to aid customers in creating personal care products suited to the Brazilian market.

Croda has launched "Formulating with Brazil in Mind," a collection of formula concepts to aid product developers in creating products for the Brazilian market. Brazil is a hot market for the industry, with its consumers recognized as the most beauty-conscious population in the world. And according to the company, with the Football World Cup at the forefront of everyone’s minds, this initiative is aligned to provide Brazilian-themed color cosmetic, combing cream and sensory-focused skin and sun care solutions. For more information, visit the company's web site.