Graceful Aging, Portion Control, Educated Consumers Predicted for 2006

Posted: March 7, 2006

page 2 of 2

"Some new products are focusing on battling tiredness, a key trait that can actually accelerate the skin aging process," said Dornblaser in a press statement. "Products such as L'Oréal Europe's Infallible Foundation are claiming to resist against the signs of tiredness, which can be felt at any age. It presents more preventive versus reactive options for consumers." Portion control also is expected to grow among the new product ranks. The Kraft 100-Calorie Packs made a strong impression over the year, and Frito-Lay introduced the Doritos 75-Calorie Snack Pack in the United States. This trend is expected to move away from snacks this year into other food categories In addition to eating less, consumers are being treated to new ways to get their needed nutrients.

Several products that emphasize healthy "balance" have hit shelves, including Balance Pizza in Germany (touting reduced calories and added fiber). "Health is now a top priority for product developers," Dornblaser said. "As consumers embrace more organic and specialty products, mainstream consumer packaged goods manufacturers need to compete with products that promote wellness and overall care for body and soul."

As consumers get healthier globally, they also are getting wiser. Omega 3 fatty acid, said to enhance brain function, is making as strong showing in new food introductions. Several products are targeting youth, including iQ3 Brainstorm! Cereal and Fruit Bars in the UK, promoting concentration, mental function and eye health, and Nestle's P'tit Yoco Omega 3 snacks from France, claiming that its ingredients are essential for children's brain power.

Mintel predicts that added focus will be placed on more wisdom-producing products. In the non-food category, customized products are making a big industry splash. These products reflect the changing wants and needs of consumers, such as the new variety of Mademoiselle Bigoudi skin care products in France. Targeting consumers who want personalized treatments, each system is designed for the individual consumer's needs. The face creams can be customized by skin type or even specific protection, such as their Cigarette Smoke Protection formula. Even toilet paper is catering to individual preferences, with the Renova debut of black toilet paper in Europe. Outside of the home, men and women can get sex-specific scents from Ambipur car fresheners in Portugal.

-Mintel